At $495, Lonzo Ball’s ZO2 Sneakers Have Tastemakers Saying No Thanks

While the shoe and the Ball family buzzed all over social media on Thursday, the sneaker intelligentsia were lined up in Flight Club’s consignment area. These are the people who camp out on street corners to get first crack at new releases and then sell them to Flight Club for a cut of the subsequent resale. The leading edge of sneaker cool, they help decide which shoes will be on the shelves of Flight Club and stores like it 10 and 25 years from now. And they had reached a verdict on the ZO2: No thanks.


The ZO2: Prime by Lonzo Ball made its debut on the Big Baller Brand website on Thursday.

Big Baller Brand

“I wouldn’t buy those,” said T.Q. Jones, who wore Nike Prestos as he waited in the consignment line.

Haitham Khan — who was rocking a Comme des Garçons hoodie, a Supreme bag and blush-colored Common Projects sneakers — made a bold statement: “I can answer your question: No one’s going to buy them.”

This conclusion matched those of industry experts, who nonetheless marveled — through laughter — at what…

Read Story

Translate »