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New Pregame Trickery: Distract the Visiting Team With Bad YouTube Videos

But for this generation YouTube clips on an arena screen seem much more of the moment, and Rutgers appears to be one of the few schools to deploy such curated, psychological warfare.

Its impact is unclear. Rutgers is 1-2 (including an upset of Seton Hall) since employing its pregame antics in December, but at least they’re able to laugh about it.

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The video producers Colin Osborne, left, and Tim DeMartin in a control room.

Credit
Bryan Anselm for The New York Times

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Mike Greengarten, Assistant Director of Marketing, before a game. After playing a Mr. Trololo video before Rutgers upset Seton Hall, Greengarten thought, “Wow this is making a little bit of difference. It’s getting in their head a little bit.’”

Credit
Bryan Anselm for The New York Times

“Everyone is so sensitive about everything. This stuff is supposed to be fun,” ESPN college basketball analyst Jay Bilas said. “The fact that the N.B.A. has more fun than college is disturbing. They can enjoy…

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