To great fanfare in the Middle East in an announcement featuring lasers, videos and music the second week of 2013, Rory McIlroy signed on with Nike. Six months later, Tiger Woods re-upped with Nike.
Now it looks like both have to start playing different equipment.
Nike, the largest maker of sporting goods in the world, announced Wednesday that its golf division will transition out of equipment – golf clubs, balls and bags – and instead focus on expanding its golf footwear and apparel business.
“We’re committed to being the undisputed leader in golf footwear and apparel,” Nike brand president Trevor Edwards said in a statement. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
No timetable was given for the transition.
Nike Golf division sales fell 8.2% to $706 million in the fiscal year that ended in May. Its sales peaked in 2014 to just under $800…