Opinion: Rams executive Kevin Demoff taps into logo hate for coronavirus relief fund

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USA TODAY

Hate the new logos unveiled by the Los Angeles Rams? Well, someone found a productive way for fans to vent.

Kevin Demoff, the Rams chief operating officer, posted a Twitter challenge inviting venom with a purpose. If the all-day, virtual Te”LA”Thon that the Rams and local TV partner KABC staged Tuesday cleared a goal of $2 million to benefit a coronavirus pandemic relief fund, Demoff pledged to read the top 10 “Mean Tweets” as a source of inspiration.

Talk about creative ways to elicit feedback.

“If some self-deprecating humor and people taking shots at me can raise money for someone who needs a meal, that’s the best thing I can do with my time,” Demoff told USA TODAY Sports.

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