The Houston Texans and Oakland Raiders are set for Monday Night Football in Mexico City on Nov. 21 — but will there be more Cowboys jerseys in the stands?
USA TODAY Sports
When the Dallas Cowboys are good, business tends to be good for the NFL.
That isn’t such an enchanting thought for teams that play in Philadelphia, Washington or New York, but it’s the reality — evident again this season — when it comes to the TV-driven league.
Led by last weekend’s thriller against the Pittsburgh Steelers, which went down to the wire and averaged nearly 29 million viewers, the Cowboys have been showcased in the three highest-rated games this season and in six of the top 15.
“Not a shock,” Lee Berke, a New York-based sports media consultant, told USA TODAY Sports.
Even during lean years — Dallas has three playoff victories since it won Super Bowl XXX following the 1995 season — the Cowboys have always been an attractive draw as arguably the NFL’s most popular team. Yet during a season when overall ratings are down 14%, their eight-game winning streak and…
